Social media has taken the world by storm. Whether you are using these tools personally and/or professionally, it is hard not to be overwhelmed by the sheer number of options. Let’s face it. Teens are social media users. Parents are social media users. Community members are social media users. These groups are using popular sites such as Facebook, Twitter, and Instagram daily. As library media specialists, we need to take advantage of social media habits by creating our own library brand and reaching out with a positive presence to market our libraries. How do you create a brand? Which social media tools would benefit you the most? How do you use these tools to reach your audience? This session will help you start developing your brand and creating a whirlwind of excitement for your library through social media!
Social media has taken the world by storm. Whether you are using these tools personally and/or professionally, it is hard not to be overwhelmed by the sheer number of options. Let’s face it. Teens are social media users. Parents are social media users. Community members are social media users. These groups are using popular sites such as Facebook, Twitter, and Instagram daily. As library media specialists, we need to take advantage of social media habits by creating our own library brand and reaching out with a positive presence to market our libraries. How do you create a brand? Which social media tools would benefit you the most? How do you use these tools to reach your audience? This session will help you start developing your brand and creating a whirlwind of excitement for your library through social media!
Why Social Media?
In 60 SecondsSocial Media Explained
Social MEowDIA ExplainedStudent Survey
Social Media Branding Resources for Use With Students
Infographic: Building Your Brand: Establishing a Positive Presence OnlineSocial Media Resources
Social Media Cheat SheetPEW Report: Teens and Technology 2013
Social Media Handbook for Administrators
Social Media and Teens
Creating Your Brand
Promoting Your Brand
Print ResourcesContagious: Why Things Catch On by Jonah Berger
Creating Your Library Brand: Communicating Your Relevance and Value to Patrons by Elisabeth Doucett
Online Resources
Toolkit for School Library Media ProgramsTeens & Social Media in School & Public Libraries: A Toolkit for Librarians and Library Workers
12 Social Media Marketing Tips for Libraries
Demographics and Choosing Your Tool
Battle of the Sexes: How Men and Women Use Social Media InfographicSocial Media, Social Life: How Teens View Their Digital Lives Infographic
Social Networks Broken Down by Demographics Infographic
Social Media 2013: User Demographics for Facebook, Twitter, Pinterest, and Instagram Infographic
Content
12 Ways Strong Social Brands Connect With Their AudiencePopular Social MediaTools for School Libraries/Media Centers
Guilde to Social Media Activities for Libraries by Phil Bradley
Infographic Source: Phli Bradly CC: BY NC-SA http://www.flickr.com/photos/philbradley/8638884307/
Guilde to this Chart @ http://bit.ly/philbradley
Tumblr
Tumblrarian 101: Tumblr for Libraries and LibrariansOur Favorite Tumblrs: LJ and SLJ's Tumblrs-in-Chief Share Choice Follows With a Library/Literary Flair
Facebook
Twitter
Rise of the Twitter TeenagerInstagram
10 Interesting Ways to Use Instagram for Your LibraryPinterest
Very Pinteresting: The Hot Social Network is Taking Educators by StormYouTube